Last Friday, I went to Park Square in Makati City to buy a laptop and a printer. After paying cash in my laptop purchase to avail a huge discount, I have no more cash to avail the printer's cash price of Php 3,900 at PC Corner where I bought my laptop.
My target printer is Brother 195C priced almost the same at Php 3,950 in all stores where available. In Asianic Store, the tent card price indicates Php 3,950 and available for 6 monthly installments of Php 658.33/month. Its the same price even if I pay in cash or credit card. So I told the salesguy that I would like to buy one unit, and he started to unpack the printer box for a product demo. He volunteered to process the payment while doing the demo to make it faster, and I agreed.
When I was about to give my credit card, I told him that I would like to avail the 6-month installment of Php 658.33/month, which will be Php 3,950 in total. But he advised me that the total price will be around Php 4,200 if I will be charged in installment basis, as there was a mistake in the price tag. He was even trying to show to me their pricing scheme in their Point-of-Sale computer system. I told him that its not acceptable as they are misleading their customers, so I told him to cancel the transaction. I could afford straight charge in my card, but I cannot tolerate such malpractice 'coz I felt being cheated!
I transferred to the Octagon computer store in front of Asianic. The Octagon salesguy told me without any hesitation that the Php 3,950 price is the same whether by cash, straight charge by card, or 6-month installment of Php 658.33 per month. So, I purchased the unit from them for 6-monthly installments.
Do those Asianic storeguys know that what they are doing is illegal? From what I know with DTI's Price Tag law, the shop should sell their merchandise based on their price tag. If there is a difference between price tags or POS prices of same product, they are mandated to give the lowest price, no excuses allowed even if its just an honest mistake on price tag.
I will try to report this with Asianic management to rectify their storeguys' practice, and with DTI to check this incident as well.
Asianic store's photo of their facade above is just an example from their website, as I wasn't able to get their Park Square branch's photo, nor their salesguy's name as I want to leave their premises immediately in my disgust.